The SEO advice in this tutorial is designed to help those who want to understand search engine optimization and are willing to put in the time and effort necessary to do it right.
If you're looking for a quick ranking fix, easy seo tips, tricks, or magic, please exit to the left!

Are you thinking about undertaking your own SEO improvements? This tutorial will get you started. This tutorial was written with the Google search engine in mind, but the techniques described work equally well for any search engine.
Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.

There are two categories of criteria that search engines use to rank pages:

Each search engine weights factors differently, but the fact remains that they all have a limited criteria to choose from. By optimizing your site for one search engine, you will to a large degree optimize it for all of them.

If you are truly interested in optimizing your website for success, relax, get a pen and paper to take notes, and follow along. If you don't have time now, go ahead - bookmark this tutorial, or add it to your favorites before you start browsing.
By applying this free seo advice, you will have a website that is search engine friendly, visitor friendly and ready to get high rankings.

The following SEO tutorial subscribes to the 80/20 rule (yielding 80% of the possible results with just 20% of the possible effort). The basic SEO process can be summarized with the following outline: