What is SEO Copywriting?
SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copywriting Capabilities
Our team of SEO copywriters is prepared to handle all of your SEO copywriting and promotional needs. Our SEO copywriting capabilities include:
- SEO website content
- Article marketing
- SEO press releases & distribution
- PPC landing pages
- Case studies
- Sales letters
- e-Books
- Product descriptions
- Blog posts & blog marketing
- Newsletters
- Social media profile building
- HubPages & Hub marketing
- Squidoo lenses & lens marketing
- Active rain profile creation (real estate)
- Optimized Slideshare slideshows
- MP3 interviews & optimized distribution
- Free reports as incentives for mailing list signups
Copywriting Tutorial
This article is about SEO copywriting and not about copywriting in general. Copywriting is a specialized field, which has the ability to make a website successful - or not. Those of us without that skill can flounder along or we can enlist the help of one of the best in the business. This copywriting tutorial is the best that I've found on the web, and I thoroughly recommend reading it.
SEO copywriting and normal copywriting don't always mix very well, but it is worth taking the time to integrate them as far as is possible. After all, SEO copywriting will help to bring people from the search engines to the website but, if the website fails to sell itself or its products to those people, there isn't much point in them coming.
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